1. Always have an About You profile page or Featured Post.
People want to know who you are, that is the whole point of a blog. Anonymous blogs are much less successful from a sales/marketing point of view because people buy from people.
2. Make sure you have a good photo of yourself on your profile page/post.
Many people are visual people and will feel they 'trust' you more if they can see who it is that is writing.
3. Use categories & assign each post to one or more (but not all) categories.
This will help your readers choose what they want to read.
4. Keep the titles of your posts interesting & compelling.
Remember, if this is the first thing somebody is going to see, it needs to grab their attention. The more specific & targeted the better.
5. Write posts frequently.
At least 2-3 times a week if not more. This will ensure fresh content for your readers and give you a better chance of being more highly ranked in the search engines
6. Do not write about too many topics in one blog
The more focused & targeted your blog & its content, the more it will appeal to your readers (your target market) and keep them coming back. In contrast, if you post about multiple topics, people will lose interest and stop coming back.
7. Encourage your readers to interact with you by posting comments to your posts
Make sure you respond to comments on your blogs...it is good blog netiquette!
8. Convey as much of your personality in your blog posts as you can
The purpose of a blog is to help people get to know, like & trust you so make sure your posts really give readers a glimpse of you & your personality. Do not be afraid of writing some personal posts on your blog - this is much more preferable than writing mini adverts for each blog post.
9. Post comments on other blogs
This is a great way of getting links back to your blog (you usually have the option to include a url with a comment) and also help build up your own blogging community by linking to relevant blogs.
10. Make sure you reread & edit your blog posts before posting them.
One of the best things about blogging is also one of the worstthe immediacy factor. The fact that you cut out the editor. You are free to write & post whatever you want but that doesnt mean you should. Reread and edit your post and make sure it is snappy, easy to read and makes sense. This does not mean it has to be short...just readable.
Lea Woodward is a leading Business & Marketing Coach for small businesses in the Health & Wellbeing industry. A former management consultant with specialist marketing knowledge, Lea can help you re-define your business success and help you implement positive change. Lea runs a range of business & marketing programs for all budgets, find out more & sign up for free monthly teleseminars at http://www.businesscoachingprograms.com or visit her blog at http://www.leawoodward.com
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